American Airlines and JetBlue are teaming up to attract more customers amid the decreasing demand due to the ongoing pandemic, announced the airlines on Thursday.
The strategic alliance is based on both the airline operations in the Northeast (specifically New York and Boston). And will help to leverage JetBlue’s domestic and American’s international network. The airlines will be offering codeshare flights. This will help the passengers to book connecting flights between the two airlines as a single itinerary on either company’s website.
Both airlines will operate their ground functions with each other’s coordination. However, executions of services like checked bags will be jointly performed.
The passengers of both airlines will be sharing the flier benefits. Both JetBlue and American anticipates that this partnership will bring new opportunities for each airline’s loyalty programs.
Although the information on specific perks like earning reciprocal frequent flier miles has not yet been released.
These kinds of partnerships are most common among international airlines to help each other to get more passengers in their route and those which are operating in different parts of the world.
We usually do not see airlines based in the same country doing these kinds of alliances. But due to the pandemic things are changing.
In a joint release, the airlines said, “the relationship will accelerate each airline’s recovery as the travel industry adapts to new trends as a result of the pandemic.”
However, American Airlines made a similar agreement with Alaska Airlines to leverage the Seattle-based carrier’s extensive West Coast network.
Starting New Routes
Due to this new alliance, both airlines will be able to start new routes. And restart flights that they were not operating and had to suspend due to COVID-19. They will be filling passengers into each other’s route networks.
However, JetBlue has extensive operations not only in NYC. But also Boston, and farther down the East Coast in Fort Lauderdale.
Under the agreement, JetBlue will be adding more flights to JFK to connect passengers to American’s international flights.
Moreover, it will also be adding flights to New York’s LaGuardia Airport and New Jersey’s Newark from strategic markets on the East and West coasts, as well as in the Southeast.
However, under the agreement, American Airlines will be adding more international routes. It will be adding from New York JFK to destinations such as Tel Aviv and Athens. It will also be resuming a daily flight to Rio de Janeiro in 2021.
“Once the coronavirus pandemic has ended, the new partnership is certain to facilitate American Airlines adding new long-haul markets in Europe, Africa, India, and South America,” the airline’s release says.
“Pairing JetBlue’s domestic network with American’s international route map creates a new competitive choice in the Northeast. Where customers are longing for an alternative to the dominant network carriers,” Joanna Geraghty, JetBlue’s president and chief operating officer, said in a statement on Thursday.
“This partnership with American Airlines is the next step in our plan to accelerate our coronavirus recovery. And get our crew members and our aircraft flying again, and fuel JetBlue’s growth into the future.”