As Dubai reopens for business and tourism, Emirates is taking all actions to let the world know about it.
However, the airline will be launching a multi-million dollar global campaign throughout the winter travel season to promote the emirate. The airline will be advertising spots. And will be key partnerships to provide travelers with extra value.
Therefore, Emirates will launch a multi-channel advertising campaign. This will portray Dubai’s diverse attractions to those who are looking to spend the winter away from home. But it will be initially launched in the UK and key European markets on television, online and social media channels.
Emirates and its Partnerships
Moreover, the airline has also partnered with Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism). For a promotion to offer complimentary stays at the JW Marriott Marquis to all Emirates customers visiting Dubai until February 28th.
Courtesy of Dubai Tourism and Emirates, the airline will be benefiting its economy class passengers by giving a free night’s stay. However, the first or business class passengers will be given two complimentary nights’ stay at the modern hotel.
Helal Saeed Almarri, director-general, Dubai Tourism, said, “Since July, Dubai has seen a steady increase in visitors. Underpinned by comprehensive measures to safeguard the wellbeing of our guests.”
“Going into 2021, Dubai will continue to strengthen its offering for business and leisure visitors with the launch of new facilities and attractions. As well as the return of world-class conferences, events, and festivals including the iconic Dubai Shopping Festival. And the first-ever World Expo to be held in this region.”
In addition, he said, “We are pleased to work closely with our strategic partner Emirates on its latest global campaign. As we look forward to welcoming international travelers to make Dubai their destination of choice this winter.”
However, the airline will also create custom made pages on its website for its campaign. This will enable travelers to easily find the latest information on travel to Dubai. The website will also facilitate the customers with information regarding entry requirements. Moreover, it will also provide information on the indoor and outdoor experiences in Dubai with health and safety protocols in place.
Adnan Kazim, Emirates chief commercial officer, said, “Dubai remains one of the most attractive global destinations. And we see strong interest and steady growth in bookings to Dubai from across our network and particularly from Europe.”
“With our latest campaign, we aim to reignite the magic of travel. And put Dubai foremost in the minds of people around the world seeking a winter getaway.”
Emirates is an airline that is leading the industry when it comes to providing customers with travel support and assurance.
In addition to bio-safety measures at every step of the travel journey, Emirates is the first and only airline to offer all its customers multi-risk travel insurance and Covid-19 medical cover, free of cost.